
The RUELLE Shade Atelier
Discover our curated range of timeless shades — each hue crafted to elevate modern skin with elegance and intention. From soft nudes to rich velvets, find your perfect match in our shade sanctuary
A whisper of velvet. A promise of power.
RUELLE unveils Rouge Velours — a high-performance velvet-matte liquid lip gloss that merges weightless wear with rich couture pigment. Its non-stick, waterproof formula delivers a luxurious mousse texture that glides effortlessly for a blurred, smoothed finish that lasts up to 12 hours.
Designed with a cushioned paddle applicator for precise, full-lip coverage in one glide, Rouge Velours embodies the spirit of modern femininity — soft, sculpted, and unapologetically bold.
Crafted with fine texture and intense color payoff, this lip mousse is the ultimate expression of comfort meets high fashion, offering a smudge-proof, non-fading lip look that remains beautiful from morning meetings to moonlit soirées.
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Key Features:
• Velvet-matte finish with smooth diffusion
• Non-stick, waterproof, long-wearing (12H)
• High pigment, feather-light mousse texture
• Soft paddle tip for easy one-swipe application
• Vegan & cruelty-free
Discover our curated range of timeless shades — each hue crafted to elevate modern skin with elegance and intention. From soft nudes to rich velvets, find your perfect match in our shade sanctuary
To honor our commtiment to a greener future, your RUELLE products arrive box-free—minimizing waste, reducing our carbon footprint, and embracing sustainability without compromising luxury.
Our signature formula contains only the best ingredients, selected for max benefits to the skin.
Our formulas are enriched with nature-derived emollients and pigments — free from harmful chemicals. Infused with botanical oils and skin loving extracts for hydration, comfort, and confidence with every wear.
Each product undergoes rigorous dermatological testing for skin safety. Non-comedogenic, cruelty free, and designed for even the most sensitive lips & skin —because luxury should never compromise your skin's health.
For external use only. Avoid direct contact with eyes. Discontinue in case of irritation. Store in a cool, dry place away from sunlight.
FRESH WEAR
Expert endorsed
SWISS-CRAFTED
Vitamin rich
Touch Less. Feel More
RUELLE — the art of quiet allure.